No one will raise an eyebrow if you said you are going to buy a book, mobile phone or for that matter, a television online. However, there was a time when, if you said, ‘I am going to buy a diamond engagement ring online’; you would be flooded with lots of free advice about ‘why it is not a good idea.’
This was the scenario four-five years back. Since then, many online jewellery stores have proved their detractors wrong and who had written them off saying, ‘No one is ever going to buy diamonds online!’
It does not come as a surprise. As, any new concept faces a lot of resistance at the initial stages. Like take, the case of general online shopping itself. There were lot of trust issues with shopping online, a decade back. In addition, look now. Most of the current generation who have access to a computer and the Internet, prefer to shop online. Similarly buying diamonds online had its own fair share of skeptics, when the concept was at the nascent stage. Now people swear by the benefits.
The first benefit and the biggest crowd-puller is the cost. For instance, 29-year-old Shane wanted to buy an engagement ring for his long-time girlfriend. However, he was disheartened when the one that he liked at a local jewellery store was for £ 16,000! That was much above his budget. Luckily, better sense prevailed and he searched online. Guess what? He got a 1.3-carat centre-stone diamond with two 0.5-carat side stones set on platinum for less than £ 10,000 at an online...
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